So many businesses and individuals have a misconception about how traffic on the internet works. They assume that simply creating a site, posting it under a domain, and letting google and yahoo know it exists is all that is needed to drive millions of people there. Unfortunatly, this "field of dreams" mentallity is about as real as Kevin Costner's English accent in Robin Hood: it simply isn't true.
Keep in mind the following fact: In 2005, there were 19.5 billion web pages according to a study done by NetCraft. This is roughly 3.25 pages for every person on the planet! Simply havig a website gaurantees nothing about how many people will visit your website.
The study of ranking high for search engines is known as Search Engine Optimization, or SEO. There are no courses in SEO taught to computer scientists (I should know, I am one), the search algorithms are kept secret by google and yahoo, and there are relativley few in the world who truly understand what has turned into an art and science of SEO. It is complicated, and time consuming. However, when done correctly, it is meant to allow your website to rank in the top 10 of google, yahoo, and other search engine searches.
Although Iostream Solutions doesn't focus on driving traffic to your site, we are partnered with a company,
Dream Systems Media, who are experts in internet marketing. Dream Systems Media are some of the best in the business at managing your reputation, getting you ranked high, simply driving traffic to your site through social media marketing, and other services.
However, this is only one side of the coin when it comes to driving traffic to your site. Iostream works closley with DSM to create websites that are optimized to allow them to be properly searched by Google, Yahoo, and other search engines.
In summary, all of our sites are built with a deep knowledge of what it takes to allow proper Search Engine Optimization to occur. This way, if a website chooses to engage in an internet markeing campaign, the site is ready to go!
If you want to learn more,
Watch 30 minute webinar titled, "3 strategies to Drive Traffic to Your Website" with Iostream Co-Founder Tom Loveland and Andrew Melchiore, author of "Fast Cash on the Internet"
Posted:
1/2/2009 3:47:11 PM by
Tom Loveland | with
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