There's a big difference between a custom-designed blog and the free one you ran across while doing an internet search!  Why should you want a custom blog, and how much should you be willing to spend?

We all understand this principle anecdotally. When you shop for a new car, I guarantee the #1 reason you make the purchase is how it makes you feel. This isn't to say logical arguments aren't deal breakers. If it is too pricey, doesn't have good gas mileage, isn't reliable--all of these reasons may play into the decision. However, without the emotion, rarely is the purchase made.