Everyone works hard to increase their search engine optimization. How much effort is wasted when your landing page isn't worth finding? In this post we learn about one thing you can do to make your landing page worth landing on.
When you're thinking about what to do with your landing page, you must first ask yourself, "what is the purpose of my website?" Far too many websites have overcomplicated landing pages. They try to cover every possible subject. You need to hone in on what you are good at. You need to decide what your website is for. I know you are nervous that If you don't have a lot of options you will lose prospects. The fact is, the opposite is true. If you have everything on your landing page, you will lose a lot of people who aren't willing to look through the haystack for what they are trying to find. If you have only one focus, you will lose those who aren't looking for that focus, but you will keep everyone who is. By clearly defining your purpose you can simplify your landing page and simplify the search of your potential customers.
Posted:
5/14/2010 3:06:37 PM by
Brent Mouritsen | with
1 comments