What is Internet Marketing?
Well, it’s obviously marketing on the internet, right? WRONG… okay that’s actually right, but not completely. Internet marketing implies building great products and creating a stunning design combined with unsurpassed functionality. But showcasing your products through a website is only half of the battle. Once you have created a presence online that provides customers with information and brand support, you must have the ability to drive internet traffic there.
SEO - Search Engine Optimization and PPC - Pay Per Click, and more!
Watch 30 minute webinar titled, "3 strategies to Drive Traffic to Your Website" with Iostream Co-Founder Tom Loveland and Andrew Melchiore, author of "Fast Cash on the Internet"
Iostream Solutions has teamed up with Dream Systems Media to bring our customers the best in internet markeitng services.
Visit http://www.dreamsystemsmedia.com to learn more about how they can help your business bring more traffic to your website, manage your reputation, and more.
Email Marketing
Nobody likes Spam. I mean, the texture is grainy, the smell is unappetizing, and the can is reminiscent of dog food! Oh, we’re talking about the other kind of Spam? Spam, also known as "junk email", is unsolicited email from a sender you would typically like to hunt down and throttle. So how do we market via e-mail without becoming a spammer? Simple. Creating email newsletters for those that are either known customers or have requested information is one of the most effective internet marketing techniques available.
Referring to our earlier example, if you are an online store interested in selling "build it yourself tanks", you may have a method for users to register on your site. During the registration process, you may include a checkbox that allows them to opt-in to a subscription for a monthly email newsletter. Using this, you can send out information about the latest sales, products, and news that may interest your now targeted audience. The trust level that you have developed with those that have requested this newsletter can be a very effective way to drive return traffic to your site.
Iostream Newsletter Tool
Iostream web design has created a tool that allows you to create newsletters, provide a list of registered users either through an Iostream built website or external source, and send out the newsletter to your customers. This custom tool allows you to login to your site and view analytics that provide you with information about who is visiting your site, whether it’s return traffic from the newsletter, and which content is being visited. Further, Google Analytics provides an additional level of comprehensive information for all site traffic.